Author Topic: The Corelli effect  (Read 6024 times)

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Offline Maik

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The Corelli effect
« on: Tuesday, 22 March, 2016 @ 06:17:25 »
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Latest drama hit creates new travel boom

South Korean travelers are showing interest in a remote part of Greece... thanks to a TV drama that has been a stellar success.

Local travel agencies said Tuesday they have been getting inquiries about tour programs to Zakynthos, one of the Ionian Islands of Greece that is the background of the currently running South Korean drama "Descendants of the Sun."

The drama is set in a make-believe country called Uruk, but the starring couple has been filmed on the island and at its Navagio Beach, known for the shipwrecked vessel from 1980 that still rests in the sand, and highlighted in a scene where the drama's love-struck couple take a stroll. The drama commands a near-30 percent viewership.

The tourism division of the online shopping mall Interpark put out a new nine-day package tour to Greece that includes visits to the beach. Company officials said there were immediate reservations. Very Good Tour earlier this month similarly launched a nine-day trip to Greece with an overnight stay on Zakynthos.

The tour program goes straight to the island after starting in Athens. The travel agency had more than 120 reservations within two weeks after the package was put on the market.
http://www.koreatimes.co.kr/www/news/culture/2016/03/386_200865.html


Descendants of the Sun

Offline TonyD

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Re: The Corelli effect
« Reply #1 on: Tuesday, 22 March, 2016 @ 14:48:31 »
A win win....

Tourism up, Stray dogs down

Offline TonyKath

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Re: The Corelli effect
« Reply #2 on: Wednesday, 23 March, 2016 @ 16:23:18 »
A win win....

Tourism up, Stray dogs down

Aaaaaaagh!  ;)

Tony

Offline Maik

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Re: The Corelli effect
« Reply #3 on: Sunday, 27 March, 2016 @ 15:54:47 »
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Descendants of the Sun: the Korean military romance sweeping Asia
By Tessa Wong BBC News

Korean television dramas have always been popular across Asia, but the region may have hit peak K-drama fever with military romance Descendants of the Sun.

"This show satisfies all my fantasies," 35-year-old Beijing fan Ms Dai tells the BBC. "It reminds me of the feeling you have in a romantic relationship."

It has all the familiar ingredients of a K-drama: a convoluted plot, A-list actors and an exotic location - in this case Greece, standing in as the fictional war-torn Mediterranean country Uruk.

At home, the drama has broken viewership records and won plaudits from even the likes of President Park Geun-hye.

But its main fan base lies overseas, particularly China, where so far it has been viewed more than 440 million times.

The show has been sold to 27 countries including the UK and translated into 32 different languages.
http://www.bbc.com/news/world-asia-35888537


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'Descendants of the Sun' to be exported to over 27 countries

China and Japan have bought broadcasting rights for US$250,000 and US$100,000 per episode, respectively. According to the company, for undisclosed rates, it will be aired in an additional 25 countries: England, France, Italy, Germany, Romania, Sweden, Spain, Poland, Belgium, the Netherlands, Russia, Austria, Finland, Turkey, Saudi Arabia, the United Arab Emirates, Iran, Taiwan, Hong Kong, the Philippines, Myanmar, Vietnam, Cambodia, the United States and Singapore.
http://english.yonhapnews.co.kr/culturesports/2016/03/23/0701000000AEN20160323008100315.html?c49b0118


Going to give Greece a lot of exposure.