Monday, 17 December, 2018 @ 05:47:15

Author Topic: Club 18-30: end of an era  (Read 127 times)

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Offline Maik

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Club 18-30: end of an era
« on: Saturday, 27 October, 2018 @ 13:28:20 »
The party's over for Club 18-30 as Thomas Cook retires the brand
Last trip for holidaymakers will be from Manchester to Magaluf on 27 October

In its prime the drunken trysts of Club 18-30 holiday reps and revellers provided the action for a fly-on-the-wall TV series so debauched the then Tory MP Ann Widdecombe labelled it “moral anarchy”.

However, the party’s over and 2018 will be the last summer of love for Club 18-30: its owner Thomas Cook is retiring a brand that once attracted hundreds of complaints after using the advertising slogan “Beaver Espana” to attract bookings. The tour operator had put the name, which has been going since the 60s, up for sale in the spring but has decided to axe it after offers fell short of its expectations.

The decision means that holidaymakers booked to fly from Manchester to Magaluf on Mallorca on 27 October will be on the last Club 18-30 trip.

Thomas Cook has already moved on from Club 18-30 with the recent launch of the more upmarket brand Cook’s Club, which is aimed at millennials. Rather than sex and sangria, the trendy advertising blurb for Cook’s Club promises holidays where you can sample a “melting pot of cultures” and fill up on affordable “vegan delights”.

where you can sample a “melting pot of cultures” and fill up on affordable “vegan delights”... hm, sounds like my local supermarket.

Well, vibrators are on the shelf at Sainsbury's.