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Shoppers 'duped' by millions of fake online reviewsHalf of the the population use online review websites such as Amazon, Tripadvisor, Expedia and Checkatrade - but can you trust everything you read? Shoppers who use the internet to research hotels, books, electronics and other purchases are being misled by millions of "fake" reviews orchestrated by companies to trick potential customers, the consumer watchdog warns today as it begins an inquiry.